I have been watching with interest a new trend where accessing premium content can only be seen after the user watching a advertiser video. Selectable Media allows users to choose what type of video they get to watch. The idea is that if users choose the video, they are more likely to pay attention and remember the advertiser message.
I came across a tweet today that triggered an interesting series of thoughts. Who are the customers of newspapers and will online pay walls keep them out or in?